One Billion Customers

James McGregor’s book “One Billion Customers” discusses key business and management issues. He shows how Chinese companies will have to become internationally competitive. He argues that foreign companies will need to build an effective Chinese executive group and the most effective technique is a planned mentoring system.

The combined company of IBM and Lenovo is an example of cultural integration (McGregor, 2006). He calls this a laboratory where the different styles of management may be studied. This is a blended model of both systems.

McGregor, J. (2006). One billion customers : lessons from the front lines of doing business in China. New York: Free Press.